Why Ecommerce Email Marketing Is Important

Guys, through this article I am going to share my knowledge about “Smart eCommerce email marketing”. It does not matter you are going to launch your brand new eCommerce website or have an established eCommerce website store. Before kick start this, let us understand about email marketing.

What is email marketing?

Email marketing is the tool or way to reach out to the potential buyers or educate existing customers about your product.  If you are either a marketing personnel or an agency, you would love to use this tool because of its cost effectiveness and reach to the potential buyers or existing customers.

A well optimized email marketing campaign will generate you good number of leads. Email marketing tools give your business the capability to reach potential customs and educate existing customer easier than ever.

Here are my 5 reasons to adopt email marketing as marketing tool to help your business:

1. Stay in contact with your potential customers

Personalized email has the ability to keep your existing customers informed about upcoming offers . They can check their email when it is easy for them. It can give a feel to them that you are thinking of them. A email can be as simple as say: “ Hi, John greeting! You are on our mind , here is the special offer for you!” or “ Here is latest update on what has been done in recent weeks. ” People will likely enjoy if you give them something attractive it will surely increase engagement with your email.

2. Reach Customers

Almost every single one uses mobile device, people easily open their emails on mobile. This is significant and come into point list while plan your next email marketing strategy.  More and more people love to see all type of media and information on their mobile devices.  Well designed newsletter can produce higher conversion on mobile than any other device.

3. It is affordable

Your message can reach a huge number of potential customers for less than pennies per message.

Mail chimp allows sending 12000 messages for free per month that is awesome. They offer larger monthly plans. It can be checked out on their website.

4.  Brand awareness

A planned series of emails on a particular group of email addresses can increase the brand awareness that will last on top of audience‘s mind.  It does not mean to send email on daily basis but in sequence may be an email once a week would be enough.   Instead of say “Sale , Sale, Sale” email should concentrate on brand awareness.  

3. Everyone use email

According to a survey held by Hubspot that 91% of consumers are using emails. That alone reason should be to convince you to use email as marketing tool to reach and educate your audience.

A pleasant email marketing strategy is to cheer your customers to share offers as much as possible, remember brand awareness too.